The holiday season is here, but we’re not quite ready for everything to turn Santa-red. For Thanksgiving month, we’re reaching for cranberry: a brighter, fruitier take on winter’s rich palette that feels festive without going full holiday mode. The jammy shade is already giving fall’s burgundy and wine hues some competition.

Cranberry red works for a coffee run just as easily as a night out. For an easy daytime outfit, pair a cranberry sweater with jeans. Finish with red sneakers for a casual look or slingbacks to dress it up. When the holiday party invites arrive, try a velvet mini dress or satin top. You can wear cranberry as a single statement piece or boldly wear it head to toe—just keep the silhouette simple and let the color stand out.

Thanksgiving may be on the menu, but cranberry red deserves to be the main dish in your wardrobe this season. Shop our favorite styles ahead.