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The 2025 Amazon Big Spring Sale is your chance to score rare discounts on beauty products that rarely go on sale—some as low as $3.30. Whether you need skincare essentials or want to try new beauty finds, this sale has it all with unbeatable deals on top beauty brands like Laneige, Briogeo, and Laura Geller.
Plus, discover celebrity-approved picks from Kyle Richards, Porsha Williams, Kenya Moore, and Madison LeCroy. These bestselling products are now available at a fraction of the price, but don’t wait—these limited-time beauty deals won’t last long.
Refresh your skincare routine or stock up on makeup essentials while prices are slashed. Act fast before these once-in-a-season discounts disappear. Shop now and enjoy exclusive savings on your favorite beauty products.
The Best Amazon Makeup Deals
NYX Jumbo Eye Pencil
"It’s an eye pencil, but I’ve been using that as a highlighter," Kyle Richards said.
RMS Beauty ReDimension Hydra Powder Blush
“For me, the RMS blushes go on so light, so you don’t have to be scared about the color. It’s very sheer. It’s really good if you’re looking for that gem blush," Madison LeCroy said.
Covergirl Simply Ageless Moisture Renew Core Lipstick
Hydrate your lips with a creamy lipstick that features hyaluronic acid in the center for added moisture and anti-aging benefits.
Buxom Plump Shot Lip Serum
The Bachelor alum Kelsey Anderson recommended this to E! readers. Plump and hydrate your lips with a smoothing serum that adds shine and a fuller look without the stickiness.
e.l.f. Cosmetics Wow Brow Ge
Define and shape your brows with a gel that fills in gaps and sets them in place for a natural, long-lasting look.
Laura Geller Baked Balance-N-Glow Illuminating Foundation
Even out your complexion with a color-correcting foundation that provides a natural, radiant finish while balancing tone and texture.
Beakey Makeup Sponge 5 Piece Set
"I have to have these because I don't want to go back and forth using the same beauty blenders and rinsing them out. I buy a pack like this and it comes with five. I use each for different things so I don't cross-contaminate blush with foundation," Kenya Moore explained.
More Celebrity Fans: Melissa Gorga, Cassie Randolph
Julep Eyeshadow 101 Crème-to-Powder Waterproof Shadow Stick
Swipe on effortless color with this creamy eyeshadow stick that glides smoothly and sets to a long-lasting, crease-proof finish.
Urban Decay All Nighter Waterproof Makeup Setting Spray
"I never used to use setting sprays. It keeps your makeup on all night. My makeup girl loves this stuff. She’s the one who told me about this," Kyle Richards said.
More Celebrity Fans: Nina Dobrev, Lisa Barlow, Margaret Josephs, Gia Giudice, Paige DeSorbo, and Mary Fitzgerald.
Peripera Ink the Velvet Lip Tint
Blur and tint your lips with this lightweight, long-wearing formula that delivers a soft, velvety finish.
The Best Amazon Skincare Deals
The Face Shop Rice Water Bright Foaming Facial Cleanser
Wash away the day with a creamy, brightening cleanser that leaves your skin feeling soft, refreshed, and nourished.
TruSkin Vitamin C Face Serum
Porsha Williams insisted, "This is a must. This serum is so bomb. By the third or the fourth day, my skin was glowing. And it actually felt baby soft."
COSRX Snail Mucin 96% Power Repairing Essence
Madison LeCroy shared, "I use this every single night. This is stuff is amazing. The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me."
More Celebrity Fans: Lala Kent, Paige DeSorbo.
Aveeno Skin Relief Repairing Hand Mask
Soothe and repair dry hands with a nourishing mask that provides intense moisture and relief in just minutes.
Elemis Superfood Face Oil Hydrating Facial Moisturizer
"This facial oil is the best. It makes a huge, huge difference before you put your moisturizers on and your makeup," Melissa Gorga raved.
Murad Oil and Pore Control Mattifier Broad Spectrum SPF 45 PA++++
Control shine and protect your skin with a lightweight, oil-free moisturizer that keeps you matte and guarded with SPF 45.
Belif Aqua Bomb Brightening Vitamin C Cream
Refresh your skin with a lightweight, fast-absorbing gel-cream that delivers an instant burst of hydration.
True Botanicals Chebula Active Serum
Nourish your skin with a powerhouse serum that targets fine lines, uneven tone, and dryness for a healthy, radiant glow.
Nivea Strawberry Lip Care, Tinted Lip Balm Pack
Hydrate and nourish your lips with a tinted balm that delivers a soft red hue, plus moisture and repair from shea butter and vitamin-rich oils.
Laneige Lip Glowy Balm
Kyle Richards said, "This product is by my bedstand and I put it on every night when I go to sleep. I just love it so much."
More Celebrity Fans: Paige DeSorbo, Rachel Recchia, Madison LeCroy, Harry Jowsey, Gia Giudice
Elemis Pro-Collagen Cleansing Balm Makeup Remover
"This stuff is really great. It's just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face," JoJo Fletcher raved.
Mixsoon Bean Essence Facial Serum
Nourish your skin with this essence that deeply hydrates and balances for a smoother, more radiant complexion.
StriVectin Tighten & Lift Advanced Neck Cream Plus
Firm and smooth the delicate skin on your neck with this peptide-powered cream that deeply hydrates and improves elasticity.
Refresh and brighten tired eyes with this cooling balm that instantly hydrates and helps reduce puffiness.
Refresh and brighten tired eyes with this cooling balm that instantly hydrates and helps reduce puffiness.
Elizabeth Arden Retinol + HPR Ceramide Capsules Rapid Skin Renewing Serum
Revitalize your skin day and night with these capsules, combining retinol and ceramides for smoother, more hydrated skin.
The Original MakeUp Eraser
Remove makeup effortlessly with this reusable cloth that only needs water (no soap) to wipe away even waterproof formulas.
StriVectin Super-C Eye Vitamin C Eye Cream
Brighten and hydrate your under-eyes with this vitamin C-packed cream that helps reduce the look of dark circles and fine lines.
Tula Skin Care Protect + Glow Daily Sunscreen
"I love this SPF so much. It's got the nicest glowy texture. Always wear an SPF," Olivia Culpo said.
More Celebrity Fans: Rachael Kirkconnell
Biodance Bio-Collagen Real Deep Mask
"I talk about these masks all the time. One of the number one things TikTok has gotten me on is these sleep masks. I love this one so much. Those are the masks I live and die for," Paige DeSorbo raved.
More Celebrity Fans: Suni Lee, Rylee Arnold, Ciara Miller
The Best Amazon Hair Care Deals
Briogeo Farewell Frizz Super Frizz Fighters Gift Set
Fight frizz and boost your hair’s shine with a set of nourishing products that smooth, hydrate, and protect.
Crave Naturals Glide Thru Detangling Brush
Effortlessly glide through tangles with this versatile detangling brush, which Khloe Kardashian recommended to E! shoppers.
R+Co Dallas Biotin Thickening Conditioner
Boost volume and strengthen your hair with a thickening conditioner that leaves it full, soft, and healthy-looking.
IGK First Class Charcoal Detox Dry Shampoo
Revive your hair with a powerful dry shampoo that absorbs oil, adds volume, and leaves no chalky residue.
Ouidad Advanced Climate Control Featherlight Touch-Up Curl Gel Cream
Tame frizz and refresh your curls with a lightweight gel-cream that adds definition and bounce without any crunch.
Joico K-Pak Color Therapy Luster Lock Instant Shine & Repair Treatment
Restore shine and strengthen your hair with a deep-conditioning treatment that leaves it silky, smooth, and visibly healthier.
Bio Ionic Long Barrel Styler
"You see how large this is? Love. It’s an extra long barrel, which is great for long hair. I would say 1,000% splurge for this, it’s worth it," Madison LeCroy insisted.
Paul Mitchell Super Skinny Serum Blowout Primer
Tame frizz and speed up drying time with this lightweight serum that leaves your hair silky and smooth.
Still shopping the 2025 Amazon Big Spring Sale? You'll love these picks from Ciara Miller.
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When is Amazon's Big Spring Sale?
The second annual Amazon Big Spring Sale runs from March 25 to March 31, 2025. Shoppers can score big discounts on beauty products, spring fashion, electronics, home essentials, and more.
What is on sale during the Amazon Big Spring Sale?
Shop exclusive deals on seasonal items like spring fashion, outdoor furniture, cleaning and organization products, and Amazon devices. Plus, enjoy limited-time lightning deals and daily discounts throughout the sale.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.