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Whether it's on a birthday candle or a star, I love making wishes. And so do Amazon shoppers. In fact, if you head over to Amazon's Most Wished For section, you can find the products that everyone wants -- from home to health. But the area I'm most interested in is the Most Wished For beauty. There's viral skincare, wildly popular makeup, and more, everything you need to look Insta-worthy 24/7. Who doesn't love that?
So, if you want to check out what the buzz is all about, then check out our top trending beauty picks from Amazon's Most Wished For section (that are totally worth the hype). You'll definitely agree with their cult-favorite status.
The Best of Amazon's Most Wished-For Beauty
Sol de Janeiro Hair & Body Perfume Mist
There's a reason the Internet loves this hair and body mist. There's nothing sweeter -- with hints of caramelized vanilla, toasted macadamia nut, and tonka bean, you'll smell delicious.
Paula's Choice SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant-Facial Exfoliant
According to an E! editor, "This is the only chemical exfoliant that works for my facial keratosis pilaris without irritating my sensitive skin. I apply it to clean, dry skin every third night and follow up with a thick moisturizer to keep my skin hydrated and balanced."
COLOR WOW Dream Coat Supernatural Spray
Are you heat styling your hair and also combatting frizz? Then you need the Dream Coat. Backed by over 62,700 5-star Amazon reviews, it's designed to waterproof your hair in humid conditions while also providing heat protection. One reviewer wrote, "Doesn't weigh down hair, makes my blowouts last about two extra days."
The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum
A $10 serum that actually works? That sounds too good to be true, but in my opinion, it's actually a highly effective product that's also good for your budget. A shopper said, "Not only is this very affordable, but it will also help you save money on the amount of moisturizer you go through. My skin is soft as a baby's butt."
TruSkin Vitamin C Serum
Backed by over 97,700 5-star Amazon reviews, TruSkin is a fan favorite. Formulated with hyaluronic acid, vitamin E, and vitamin C, it can help with collagen production, get rid of dark spots, and brighten your skin. I've used this lightweight formula before and found it gave my morning moisturizer a boost.
BIODANCE Hydro Cera-nol Real Deep Mask, 4-pack
According to Dancing With the Stars' Rylee Arnold, "I'm obsessed with these face masks! My skin takes a beating from all the makeup, so I'm always trying to keep it hydrated."
essence | Lash Princess False Lash Effect Mascara
For under $5 you can get this popular mascara that comes with over 263,000 5-star Amazon reviews. It delivers a false lash look, and this shopper reported, "The mascara's wand intricately coats each lash, providing volume and length without clumps. The result is a dramatic, yet natural-looking flutter that stays put throughout the day."
LANEIGE Lip Glowy Balm
If you're looking for a hydrating lip balm that also gives you a hint of color, then look no further. This Lip Glowy Balm comes in 8 color options and is packed with murumuru and shea butters to lock in moisture.
medicube Collagen Overnight Wrapping Peel Off Facial Mask
Shoppers love this collagen face mask -- the Medicube overnight option. Just apply it to your face in the PM and peel it off in the AM (it comes off in one piece). Reviewers rave that it can give you glass skin results while you sleep and even reduce fine lines and wrinkles.
e.l.f. Glow Reviver Lip Oil
This non-sticky, nourishing lip oil isn’t just a treat for your lips—it also has a refreshing minty scent that’ll keep you feeling fabulous. With a sheer wash of color, this hydrating gem gives you that perfect pop while keeping your pout moisturized and oh-so-kissable.
LAURA GELLER NEW YORK Baked Balance-n-Brighten To Go Travel Size Color Correcting Powder Foundation
This Laura Geller powder foundation comes with over 28,000 5-star Amazon reviews for good reason. Set in a convenient travel size, it gives light to medium coverage with a demi-matte finish and a natural, lightweight glow. One fan raved, "Never going back to liquid. I have found the holy grail for my mature skin."
grace & stella Under Eye Patches for Puffy Eyes and Dark Circles (Retinol, 6 Pairs)
For a quick pick-me-up while traveling, these Grace and Stella under eye masks always calm down puffiness and revitalize tired eyes by using magical retinol. It's no wonder you'll find it in every "Pack With Me" TikTok video.
mixsoon Bean Essence Exfoliating Hydrating Korean Skin Care
Nourish and hydrate your skin with this bean essence, packed with natural ingredients that deeply moisturize, smooth, and brighten for a fresh, glowing complexion.
COSRX Snail Mucin 96% Power Repairing Essence
If you've been on any kind of social media this year, you've heard about snail mucin. It rejuvenates dry skin, leaves it feeling soft and supple, and offers lightweight hydration. I use this every night -- the texture is odd at first, kind of slimy, but it dries quickly and you can't beat the results.
La Roche-Posay Toleriane Double Repair Face Moisturizer
This moisturizer is one of Madison LeCroy's holy grail products. She reports, "If you have skin you can’t figure out or everything is irritating it, this should be your go-to."
Samnyte Hair Wax Stick
Use this hair wax stick to tame flyaways, slick back your strands, control your edges, or maintain the appearance of your beard.
NEWKEY LED Face Mask Light Therapy
Reviewers rave about the red and blue light functions of this light therapy mask. It can reduce blemishes, give you glowing skin, and can easily fit into any skincare routine. Plus, there are built-in eye goggles for those with light sensitivity.
Catrice | Under Eye Brightener
Lighten up any dark areas under your eyes with this medium-coverage brightener. Enriched with hyaluronic acid and shea butter, it will leave your skin nourished and glowing. This reviewer reported, "This formula melts into my skin and I find the warmth of my finger does the best job."
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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