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Black Friday is almost here, and after indulging in a post-Thanksgiving feast and cozy time with loved ones, there’s nothing better than winding down with a little retail therapy. And let’s be real—this isn’t just any shopping day, it’s the time to score big on all things luxe without the hefty price tag. Whether you’re dreaming of an upgraded bed setup or eyeing plush pillows, Black Friday delivers deals that are seriously hard to pass up.
From fan-favorite brands like Brooklinen, Parachute, and Cozy Earth to budget-friendly go-tos like Buffy and Quince, there’s no shortage of ways to refresh your space. With discounts on everything from buttery-soft sheets to comforter bundles, you’ll be well on your way to creating a dreamy retreat—all without breaking the bank. Ready to dive into the savings? We’ve rounded up the best deals you don’t want to miss!
E! Editor Black Friday Call Out Deals
- Brooklinen: Save 25% off sheets, comforters, and duvets, plus up to 50% off bundles.
- Buffy: Take 25% off sitewide (or more), plus free shipping!
- Casper: Score up to 35% off everything, including bundles and more.
- Cozy Earth: Enjoy 35% off all bedding, plus free shipping on all orders over $50.
- Parachute: Shop 30% off sitewide, and up to 75% off sale collection.
- Pottery Barn: Save up to 50% off, plus free shipping on 1000s of items.
Best Black Friday Deals on Comforters
Buffy Breeze Comforter
Beloved by our very own editors, this temperature-regulating comforter is filled with materials derived from eucalyptus and other wood pulps—making it extra soft, lightweight, and eco-friendly. Crafted with a sateen weave Tencel Lyocell shell and fill, it's not only luxurious but also biodegradable and compostable.
Glowing review: "Ordered Buffy Breeze because my boyfriend and I are both hot sleepers—it makes a huge difference in regulating our temperature! It's super soft and cozy and keeps us at a comfortable temperature."
Brooklinen Down Comforter
This comforter boasts almost 2,000 five-star reviews, with many mentioning its exceptional breathability, making it perfect for summer nights. Available in lightweight, all-season, and ultra-warm options, its 100 percent cotton sateen shell and down cluster fill ensure both quality and comfort.
Glowing review: "This is by far the best down comforter I've ever had. It's perfectly thin enough but also perfectly warm to support me all year, in a climate where temps vary to extreme highs and extreme lows. It's the best!"
Parachute Down Duvet Insert
Indulge in luxury and comfort with this sumptuously fluffy yet breathable comforter, featuring a 100% cotton shell and filled with premium European white down. Available in lightweight and all-season options, the lightweight version is ideal for those prone to sleeping hot.
Glowing review: "Pricey but worth every penny. Excellent quality, very light and fluffy, it is like sleeping in a cloud. Getting out of bed in the morning is a challenge!!"
Pottery Barn Belgian Flax Linen Comforter
Crafted from Belgian flax with a 100% polyester fill, this Pottery Barn bedding comes prewashed for enhanced comfort, ensuring it's ideal for all seasons. With its ability to offer coolness in the heat and warmth in the cold, it's the ultimate choice for effortless layering. The best part? It also comes in 32 colorways, and gives you the option to choose between a sham or a comforter.
Glowing Review: Our E! editor raves, "This has to be one of my favorite comforters ever, even after five years of use. It gets softer after each wash, and is perfect to use during springtime."
Quince European Linen Duvet Cover Set
Experience year-round luxury with Quince's mid-weight linen flax duvet cover set, ethically woven from the finest European flax. Pre-washed for superior softness and a perfectly lived-in vibe, their linen only gets softer over time. Each set includes a duvet cover and shams tailored to your bed size, ensuring both comfort and style. The best part? It also comes with corner ties, keeping your comforter (sold separately) in place.
Glowing Review: "This is a quality linen bed set. I've purchased others for far more money and I'm loving this set. It's soft, beautiful color (got Dusty Blue) and looks beautiful on my bed."
Best Black Friday Deals on Sheets
Cozy Earth Bamboo Sheet Set
Experience unmatched comfort with Cozy Earth's top-selling bamboo sheet set, meticulously crafted from 100% premium viscose derived from bamboo. Boasting an oversized fit and luxurious drape, these sheets are designed to regulate temperature while offering unparalleled softness.
Glowing review: "These sheets are absolutely the best sheets I have ever bought. So very soft. They wash up beautifully and seem to even get softer. Don't hesitate to buy."
Quince Classic Organic Percale Piped Sheet Set
Elevate your bedding with Quince's Classic Organic Percale Piped sheet set, featuring the coolness and crispness of percale now with a subtle piping detail for added sophistication. Made from the finest 100% organic cotton and woven into a 270-thread-count fabric, this set offers a smooth feel that gets softer with every wash, ensuring lasting luxury and breathability for even the warmest of sleepers.
Glowing review: "Sheets are great!! Super soft after a couple of washes. Really comfy."
Brooklinen Luxe Sateen Core Sheet Set
For those who cherish softness and crave cozy cuddles, Brooklinen's Luxe Sateen sheets are a dream come true. Crafted from the finest long-staple cotton with a unique one-yarn-under and three-yarn-over weave, these sheets offer buttery smoothness that only enhances with each wash, providing the luxurious comfort you truly deserve.
Glowing review: "Had these about 1 month. These are like sheets when you stay in a luxury hotel. Light airy and feels amazing on your skin."
Quince European Linen Sheet Set
Quince's European linen sheets are as sumptuously soft as they are stylish. Crafted ethically from the finest flax, this mid-weight linen sheet set promises superior softness from the very first touch, growing even more irresistible with every wash (it doesn't get better than this!!).
Glowing review: "I figured these would be amazing, given all the positive reviews but wow! I am impressed! I put them on after washing them once and thought oh no, these are a little scratchy. Washed them once more and they are heaven! High quality, cooling and breathable and they look great. Not too wrinkly, either."
Serena & Lily Positano Linen Sheet Set
Say goodbye to constant bed sheet swapping with this super breathable linen set, perfect for year-round comfort. Made from 100% linen and available in Sky, Vintage Indigo, French blue, and White, this set includes everything you need for a cozy night's sleep—even on mattresses up to 16 inches thick!
Glowing review by an E! editor: "Worth the splurge, incredibly soft, couldn't ask for better sheets."
Buffy Breeze Sheet Set
Made from a eucalyptus (lyocell) fabric, we can't express enough how life-changing these Breeze sheets are. Believe it or not, they're softer than cotton, highly breathable, and will make sleeping in the summer so much more bearable—so you can finally sweat less and sleep more! The set includes a fitted sheet, a flat sheet, and two pillowcases. Choose from a whopping 34 colorways.
Glowing review: "Buttery soft, amazing sheets. Found my new favorite set!"
Best Black Friday Deals on Pillows
Parachute Down Side Sleeper Pillow
For dedicated side sleepers seeking optimal comfort, look no further. This European down-filled pillow, crafted with a 3.5-inch gusset, alleviates strain on your neck and shoulders, providing unparalleled relief. Not only did it assist me in easing neck pain, but its plush support also promotes spinal alignment, all while offering a heavenly feel against my cheek.
Glowing review: "After trying many many pillows, this one is the most comfortable for my sore neck. It's firm but not hard and works for a side sleeper."
Brooklinen Marlow Pillow
What sets Brooklinen's Marlow pillow apart for us is its 100% vegan, allergy-friendly design. Not only does it offer luxury at an affordable price, but its hybrid filling, composed of 80% polyurethane foam (memory foam) and 20% polyester fiber, ensures an ideal blend of support and plushness. While we found the fill perfect, it's worth noting that it may feel overstuffed for those who prefer less fluffiness.
Glowing review: "It took me a few nights to get used to it but I now can say I love this pillow! It has immensely improved my sleep and is very comfy and cozy."
Buffy Cloud Pillow
Just because it's technically considered a luxury pillow, doesn't mean it can't be affordable! Not to be dramatic, but this Buffy cloud pillow perfectly cradles our heads and has to be one of the softest pillows we've tried. It features a recycled BPA-free fill and a silky smooth outer layer that absorbs moisture, making it perfect for hot sleepers!
Glowing review: "I finally found the PERFECT soft pillows at Buffy. I love everything about them, from the softness to the stay-cool bonus to the larger size."
Cozy Earth Silk Pillow
If you're not the biggest fan of down-filled pillows (we get it, the adjusting can be a lot sometimes), we recommend opting for this luxurious alternative solution: Cozy Earth's 100% mulberry silk-filled pillow. Its naturally breathable material ensures a consistently cool and comfortable temperature all night long, making it a dream come true for hot sleepers.
Glowing review: "I was skeptical of this high-priced pillow- but wow, it is so good! Stays cool, is perfectly soft and fluffs back into shape as needed. Super happy with this- definitely getting one for hubby!"
Looking for more Black Friday deals? Check out our round up of artificial Christmas trees to prep your home for the holidays.
What is Black Friday?
Black Friday is the day following Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. The term "Black Friday" originated in the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from being "in the red" (indicating losses) to "in the black" (indicating profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.
Are online Black Friday deals better than in-store deals?
Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Plus, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not storming the local Macy’s and instead finding the best deals from us.
How can I best prepare for Black Friday sales?
To prepare for Black Friday, start by making a shopping list of items you want and compare prices in advance to catch the best deals. Be sure to bookmark your favorite retailers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.
When do Black Friday deals start and end?
While Black Friday 2024 will take place on November 29th, many brands start their sales online on Thanksgiving evening or even days prior, allowing shoppers to take advantage of deals before the official day begins. So far, Coach, Lululemon, and Michael Kors have already marked down tons of items. However, these deals won't last forever—most sales will continue through Cyber Monday, while some may end sooner depending on stock availability. Be sure to shop early to avoid missing out on your favorite items!
What brands have the best sales on Black Friday?
We have already put together a list of the best deals to shop this Black Friday, featuring all of our favorite brands and products. If you’re looking for a specific brand, we've seen incredible discounts from Dyson, Nordstrom Rack, Kate Spade, Lululemon, and many others. Whether you're shopping for stylish activewear, luxury handbags, or classic wardrobe staples, these brands are offering some of the most impressive deals of the season.