Glen Powell and Sydney Sweeney know how to create a showmance.
Not only did the pair steal hearts as rivals-turned-lovers in Anyone But You, but they also managed to channel real-life romance rumors into box office success. As it turns out, Sydney was completely in control of the dating speculation, according to her costar.
"The two things that you have to sell a rom-com are fun and chemistry," Glen told the New York Times in an interview published April 24. "Sydney and I have a ton of fun together, and we have a ton of effortless chemistry. That's people wanting what's on the screen off the screen, and sometimes you just have to lean into it a bit—and it worked wonderfully. Sydney is very smart."
And as both the rom-com's star and executive producer, Sydney said she was "on every call" regarding the unique marketing strategy.
"I was probably keeping everybody over at Sony marketing and distribution awake at night because I couldn't stop with ideas," the Euphoria actress—who is engaged to her producing partner Jonathan Davino—told the Times. "I wanted to make sure that we were actively having a conversation with the audience as we were promoting this film, because at the end of the day, they're the ones who created the entire narrative."
Indeed, rumors that the costars were involved in an affair surfaced last April, when Glen broke up with model Gigi Paris after a year of dating. Coupled with their friendliness during the promotional tour, online speculation went into overdrive, leading to Anyone But You to become one of the highest-grossing films of 2024 so far.
Since then, Sydney has had a bit of fun in addressing the buzz surrounding herself and Glen. While hosting Saturday Night Live in March, she thanked her fiancé for being there to support her before cameras jokingly panned to Glen sitting in the audience.
"That's not my fiancé," Sydney quipped. "He's in my dressing room!"
For more onscreen couples who have actually never dated IRL, keep reading.