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COLOR WOW Curl Wow Flo-etry Vital Natural Serum – Rich-oil blend moisturizes dry, dehydrated strands from root to tip for instantly plump, plush, juicy curls | No weight or greasy feel

4.2 4.2 out of 5 stars 363 ratings

COLOR WOW
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$30.00 $3.00 per Fl Oz
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One-Time Price: $30.00
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10 Fl Oz (Pack of 1)
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Purchase options and add-ons

Product Benefits Serum helps reduce breakage resulting in perfectly defined, hydrated curls!
Hair Type Curly, Color Treated, Coily, Frizzy, Damaged
Material Type Free Alcohol Free, Silicone Free, Paraben Free, Gluten Free
Scent Coconut- Vanilla
Liquid Volume 10 Fluid Ounces

Description

Essential healthy, rich moisture replenishment for all curls! Weightless, non-greasy, leave-in formula supplements the natural sebum that spiral hair formations lack for glossy frizz-free curls. Feels like nothing is on the hair!

Benefits

Serum helps reduce breakage resulting in perfectly defined, hydrated curls!

Suggested Use

After shampooing and conditioning, apply Floetry to wet strands. Working section by section, distribute evenly from roots to ends. Air dry or blow dry using a diffuser.

Complete the regimen
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This item: COLOR WOW Curl Wow Flo-etry Vital Natural Serum – Rich-oil blend moisturizes dry, dehydrated strands from root to tip for instantly plump, plush, juicy curls | No weight or greasy feel
$30.00 ($3.00/Fl Oz)
Get it as soon as Friday, Dec 27
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$22.00 ($12.22/Fl Oz)
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From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Explore More from Color Wow

Dream Curly Kit

Dream Curly Kit

Snag Free

Curl Wow Snag-Free

Shook

Curl Wow Shook

Moisture-rich travel essential

Curl care trio keeps delivers 100% clean, hydrated, bundled curls on the go

Pre-Shampoo Detangler

Adds slip to curls for tangle-free washing and a deeper, fresher clean

Mix + Fix Bundling Spray

2-in-1 styler and hydrator for perfectly defined, glossy, frizz-free curls

Best For

All types of wavy and curly hair, especially fine, thin curl textures

Best For

Curly + coil hair (Types 3A-4C curls)

Best For

Curly + coil hair (Types 3A-4C curls)

Key Ingredients

100% clean, residue-free shampoo, weightless conditioner, crunch-free styling

Key Ingredients

Naked Tech micro-disperses rich oils for deeper hydration + weightless finish

Key Ingredients

Naked Tech micro-disperses rich oils for deeper hydration + weightless finish

Benefits

Super hydrated, glossy, frizz-free, defined curls without crunch or weight

Benefits

Faster, easier, pain-free wash days, plus helps minimize breakage

Benefits

Crunch-free, non-greasy, feels like nothing on your hair!

Product details

  • Product Dimensions ‏ : ‎ 2.36 x 2.36 x 6.22 inches; 11.64 ounces
  • Manufacturer recommended age ‏ : ‎ 0 months and up
  • Item model number ‏ : ‎ CW569
  • Department ‏ : ‎ Unisex Adult
  • Manufacturer ‏ : ‎ Federici Brands
  • ASIN ‏ : ‎ B0B9SNL34Y
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.2 4.2 out of 5 stars 363 ratings

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Customer reviews

4.2 out of 5 stars
363 global ratings

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Customers say

Customers find the product provides soft, defined curls without a weird texture. They appreciate its value for money and consider it their favorite leave-in conditioner. The product works well for super curly hair and gives lots of bounce. Many customers are satisfied with the smell. However, opinions differ on how well it functions.

AI-generated from the text of customer reviews

27 customers mention "Curls"24 positive3 negative

Customers appreciate the product's curls. They mention it makes their hair soft and defined, embracing their natural curls. The product leaves their hair smooth without stiffness and keeps it hydrated all day.

"I love how curling my hair is and feels amazing, great product,I would recommend it highly" Read more

"...It makes beautiful hydrated curls that last all day." Read more

"...My hair is just really soft, and looks moisturized. I have 3b/3c texture and really struggle with dryness and shrinkage...." Read more

"I have my hair permed and this product makes my hair so curly and it does its job !!!!!!" Read more

16 customers mention "Value for money"13 positive3 negative

Customers appreciate the value for money of this leave-in conditioner. They find it effective and less frizzy than other conditioners. However, some customers feel the price is too high.

"I love how curling my hair is and feels amazing, great product,I would recommend it highly" Read more

"My hair is curly and works wonders. Less frizzy. Is worth!" Read more

"Defined curls, but soft curls Great product I used this with the Wow Shook." Read more

"This is the best leave in conditioner that I have come across in my 61 years with my curly hair. Curls are defined, no frizz, and soft. I love it." Read more

13 customers mention "Curling ability"13 positive0 negative

Customers like the curling ability of the product. They say it works well for super curly hair, keeps frizz down, and gives lots of bounce to defined curls. It's their favorite product for curly hair, keeping it soft and not crunchy. Some mention it's the best curl cream they have used so far.

"I love how curling my hair is and feels amazing, great product,I would recommend it highly" Read more

"My hair is curly and works wonders. Less frizzy. Is worth!" Read more

"It really works for curly hair. It just has a distinct scent." Read more

"...After using this I have curls all over my head!" Read more

6 customers mention "Frizz"6 positive0 negative

Customers appreciate the product's ability to reduce frizz. They find that it creates soft, defined curls without frizz.

"My hair is curly and works wonders. Less frizzy. Is worth!" Read more

"This is my favorite product for my curly hair. Keeps frizz down and shows my natural curls." Read more

"...Curls are defined, no frizz, and soft. I love it." Read more

"Curl wow does not disappoint. Soft curls and your hair will not frizz!" Read more

4 customers mention "Smell"4 positive0 negative

Customers like the smell of the product. They say it's hydrating and has a nice scent.

"It's very hydrating and smells good. I also noticed I have to wait for my curls to dry a lot longer, (nother good thing)...." Read more

"Color wow products never cease to amaze me. Great smell. Perfect for natural curls. Easy to use.. no sticky feeling. Shining hair without stiffness.." Read more

"...To all my curly hair cuties but it!! The smell is also delicious" Read more

"...Amazing non-frizzy , bouncy, smelling good curls 🤗Love the product...." Read more

8 customers mention "Functionality"3 positive5 negative

Customers have different experiences with the product's functionality. Some find it effective, while others report issues like the pump not working properly or the conditioner not helping their hair.

"...The shampoo made my hair hard and the conditioner didn’t help! Wish I could’ve kept the box to return it." Read more

"I have my hair permed and this product makes my hair so curly and it does its job !!!!!!" Read more

"This is my favorite product, but this time the pump does not work...." Read more

"Disappointed in this product. Did not work at all like the ads show. There is so much hype about this product...." Read more

This stuff is amazing
5 out of 5 stars
This stuff is amazing
I’m very picky when it comes to hair products and my curls. I comb my hair in the shower and apply this serum while in the shower and allow my hair to air dry. I also pair it with the Color Wow Dreamcoat for Curly hair. I am very pleased and the curls never disappoint.
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  • Shazza
    5.0 out of 5 stars Love it
    Reviewed in the United Kingdom on November 6, 2024
    Size: 10 Fl Oz (Pack of 1)Verified Purchase
    Brilliant for my coloured curly hair
  • Silvana Reinaldo da Silva
    5.0 out of 5 stars Le mellor du mundo
    Reviewed in France on September 6, 2023
    Size: 10 Fl Oz (Pack of 1)Verified Purchase
    Parfait , je recommande fortement
  • Lj
    4.0 out of 5 stars Love it
    Reviewed in the United Kingdom on September 20, 2024
    Size: 10 Fl Oz (Pack of 1)Verified Purchase
    I love the way it makes my hair silky and shiny. Love it. Highly recommend.
  • Karam
    1.0 out of 5 stars So hab ich mein Artikel erhalten.
    Reviewed in Germany on November 24, 2023
    Size: 10 Fl Oz (Pack of 1)Verified Purchase
    Die Flasche war offen und die Creme lief raus
    Customer image
    Karam
    1.0 out of 5 stars So hab ich mein Artikel erhalten.
    Reviewed in Germany on November 24, 2023
    Die Flasche war offen und die Creme lief raus
    Images in this review
    Customer image Customer image
    Customer imageCustomer image
  • JJ
    5.0 out of 5 stars Curly Hair
    Reviewed in the United Kingdom on January 5, 2023
    Size: 10 Fl Oz (Pack of 1)Verified Purchase
    Nice as it doesn't make my hair go crispy. Curly ladies will understand this.