See Blake Lively Transform Into Redheaded Lily Bloom in First Photos From It Ends With Us Set

Blake Lively was spotted rocking red hair while on the set of the upcoming film adaptation of Colleen Hoover's It Ends With Us. Take a look at her transformation into Lily Bloom.

By Gabrielle Chung May 16, 2023 2:10 AMTags
Watch: See Blake Lively's RED HAIR in It Ends With Us Photos

It Ends With Us is starting off with a fiery reveal.

Blake Lively unveiled her latest hair transformation in the first photos of the upcoming movie adaptation of Colleen Hoover's best-selling novel.

Playing redheaded florist Lily Bloom, the actress stepped out with a new red 'do on the New York City set on May 15. Blake also rocked a bright fuchsia jacket over a pastel pink tee and long brown dress as she filmed on a sidewalk.

At one point in the day, the 35-year-old ditched her rose-colored tops to reveal her frock's halterneck detail for a scene with co-star Justin Baldoni, who plays her love interest Ryle Kincaid in addition to serving as the movie's director.

Blake's half-sister Robyn Lively was also spotted on set, though it's unclear if she was there visiting or as a part in the film.

Additional casting details for the highly anticipated flick has been very hush-hush, though it was announced last month that 1923 actor Brandon Sklenar will be playing Atlas Corrigan, Lily's old flame and childhood friend.

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Blake Lively's Best Looks

"Though coming from a complicated past, Lilly Bloom has always known the life she wants," the film's synopsis read at the time of the casting news. "While living in Boston, she meets neurosurgeon Ryle Kincaid and believes she may very well have found her soul mate. Soon, however, questions arise about their relationship, and to complicate matters her high school love interest, Atlas Corrigan, comes back into the picture, putting her relationship with Ryle in jeopardy." 

Elder Ordonez / SplashNews.com

Neither Blake or Justin—who are also executive producers of the movie—have revealed who will be playing young Lily. However, Justin confirmed on April 19 that they have found their star following an extensive search that included an open casting call on social media.

"Thank you for being a part of the process, it was inspiring and all of the messages we received was just validation for why we're making this movie and why this movie is so important," he shared on Instagram. "We found our young Lily, we'll be announcing her soon."

First published in 2016, It Ends With Us gained popularity in recent years thanks to book lovers on TikTok. A sequel to the novel, titled It Starts with Us, was released last October.

This is not the first time Blake has been involved in bringing a book to life. Most notably, she played Serena van der Woodsen on the TV adaption of Cecily von Ziegesar's Gossip Girl novel series  from 2007 to 2012.

Elder Ordonez / SplashNews.com

She also starred in 2018's A Simple Favor, which was based on the Darcey Bell book of the same name. A follow-up to the dark comedy is currently in development.

"I've actually read the script now," actress Courtney Lopez told E! News in January, "and it's so good."

Release dates for It Ends With Us and A Simple Favor's sequel have yet to be announced.

For now, see Blake's Lily Bloom-inspired fiery locks—as well as more celeb hair transformations—below.

Zendaya

Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.

Elle Fanning

The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.

Rachel McAdams

The Mean Girls alum swapped out her signature blonde hair for a dark brunette transformation on March 18.

Bre Tiesi

The Selling Sunset star looked completely unrecognizable after debuting a dramatic blonde transformation March 16.

Zendaya

The Dune actress debuted a shoulder-grazing bob at Essence's Black Women in Hollywood Awards March 7.

Sydney Sweeney

The Anyone But You star made a showstopping appearance at Miu Miu's fall/winter 2024-2025 show during Paris Fashion Week. For the March 5 event, she unveiled a dramatic long bob haircut.

Zoey Deutch

To prepare for her upcoming role as  Jean Seberg, the 29-year-old debuted a bleached blonde pixie cut.

Anne Hathaway

The Princess Diaries alum unveiled fringe bangs at the 2024 Film Independent Spirit Awards.

Selena Gomez

The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.

Jennifer Lopez

The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.

Gypsy Rose Blanchard

In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.

Kylie Jenner

Kylie Jenner traded in her dark locks for a pink 'do in January 2024.

Julianne Hough

In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."

Kate Beckinsale

The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.

Riley Keough

The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2.

Eva Longoria

The Flamin' Hot director recently showcased her dramatic transformation, debuting a choppy, layered bob on Nov. 9.

Alix Earle

The TikToker debuted a fresh haircut, revealing a long bob.

Miley Cyrus

After rocking platinum blonde tresses for years, Miley officially returned to her brunette roots to model Gucci's new collection.

Kate Middleton

The royal recently showed off her new curtain bangs during a public appearance on Sept. 27.

Megan Fox

The actress recently debuted a bright red hair color and equally bold blunt bob haircut.

Cara Delevingne

The supermodel debuted a punk-rock hairstyle at Vogue's World Show during London Fashion Week on Sept. 14

Brittany Snow

The Pitch Perfect star made a drastic hair change, going from dark brunette tresses to a bright blonde look.

Hayden Panettiere

The Scream actress debuted a bubblegum pink style in August 2023.

Brooklyn Beckham

The son of David Beckham and Victoria Beckham got his head shaved by Selena Gomez's little sister, Gracie Teefey, in August 2023.

Jennifer Love Hewitt

The Can't Hardly Wait actress showed off her drastic hair change, debuting dark red hair and a blunt bob haircut.

Jennifer Lopez

The Second Act star unveiled bright blonde highlights in a new selfie.

Kim Kardashian

The Kardashians star showed off her new bob hairstyle in a recent SKIMS video campaign.

Keke Palmer

The Hustlers star debuted a voluminous long bob and curtain bangs on Aug. 12.

Zendaya

Rachel Green, is that you? The Euphoria star appeared to take inspiration from Jennifer Aniston's Friends character with this layered look.

Tom Schwartz

The Vanderpump Rules star debuted a platinum blond dye job in August 2023.

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