Hailey Bieber's New Bob Haircut Will Influence Your Winter Look

"Oops," Hailey Bieber cheekily wrote of her dramatic haircut, which she debuted in a TikTok on Jan. 21. See her bold style below.

By Alyssa Morin Jan 23, 2023 6:38 PMTags
Watch: Hailey Bieber Debuts DRAMATIC Hair Change: "Oops"

Hailey Bieber tapped into the "new year, new me" mindset with her latest makeover.

The Rhode Skin founder kissed her signature style of chest-length tresses goodbye and unveiled a dramatic bob haircut. She showcased her bold new look in a Jan. 21 TikTok, cheekily captioning her video, "Oops." 

Hailey first teased her 11 million followers by beginning the short clip with a close-up of her blue sneakers and wide-leg pants. She then panned the camera to her backyard, before dramatically revealing her transformation. 

The model swiveled her fresh cut from side to side and showed off her bob from different angles. She paired her chic hairstyle with brown sunglasses and a black oversized leather jacket with the University of Miami logo emblazoned in bright green and orange.

It didn't take long for Hailey's fans to swoon over her new look, with one person commenting, "Literally every girl is gonna go cut their hair now lol."

Another user wrote, "Well girlies are running to the hair salon as we‘re speaking," with someone else adding, "Looking fresh and outstanding, love ya."

photos
Celebrity At-Home Hair Transformations

This isn't the first time the 26-year-old has set beauty trends into motion.

Just last summer, her glazed donut nails went viral after she debuted the pearlescent white mani at the 2022 Met Gala, which complemented her ivory silk satin Saint Laurent dress. Then, Hailey's nail artist, Zola Ganzorigt, gave the trend a fall update, coating the star's claws with a shimmery bronzy color with a glossy finish.

TikTok

And when it comes to Hailey's statement-making fashion, it's a well-thought-out process.

"I get photographed so much that I feel like sometimes I put pressure on myself," she told Harper's Bazaar for its September 2022 issue. "Even if I'm just throwing on jeans and a T-shirt, I want it to be a dope pair of jeans and a great T-shirt!"

She said that her style "evolves every couple of months," and from the looks of her cut, it's clear she's in her bob era.

Instagram

Keep scrolling to see all of the other celebrities who've switched up their signature style with a bold hair change. 

Zendaya

Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.

Elle Fanning

The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.

Rachel McAdams

The Mean Girls alum swapped out her signature blonde hair for a dark brunette transformation on March 18.

Bre Tiesi

The Selling Sunset star looked completely unrecognizable after debuting a dramatic blonde transformation March 16.

Zendaya

The Dune actress debuted a shoulder-grazing bob at Essence's Black Women in Hollywood Awards March 7.

Sydney Sweeney

The Anyone But You star made a showstopping appearance at Miu Miu's fall/winter 2024-2025 show during Paris Fashion Week. For the March 5 event, she unveiled a dramatic long bob haircut.

Zoey Deutch

To prepare for her upcoming role as  Jean Seberg, the 29-year-old debuted a bleached blonde pixie cut.

Anne Hathaway

The Princess Diaries alum unveiled fringe bangs at the 2024 Film Independent Spirit Awards.

Selena Gomez

The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.

Jennifer Lopez

The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.

Gypsy Rose Blanchard

In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.

Kylie Jenner

Kylie Jenner traded in her dark locks for a pink 'do in January 2024.

Julianne Hough

In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."

Kate Beckinsale

The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.

Riley Keough

The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2.

Eva Longoria

The Flamin' Hot director recently showcased her dramatic transformation, debuting a choppy, layered bob on Nov. 9.

Alix Earle

The TikToker debuted a fresh haircut, revealing a long bob.

Miley Cyrus

After rocking platinum blonde tresses for years, Miley officially returned to her brunette roots to model Gucci's new collection.

Kate Middleton

The royal recently showed off her new curtain bangs during a public appearance on Sept. 27.

Megan Fox

The actress recently debuted a bright red hair color and equally bold blunt bob haircut.

Cara Delevingne

The supermodel debuted a punk-rock hairstyle at Vogue's World Show during London Fashion Week on Sept. 14

Brittany Snow

The Pitch Perfect star made a drastic hair change, going from dark brunette tresses to a bright blonde look.

Hayden Panettiere

The Scream actress debuted a bubblegum pink style in August 2023.

Brooklyn Beckham

The son of David Beckham and Victoria Beckham got his head shaved by Selena Gomez's little sister, Gracie Teefey, in August 2023.

Jennifer Love Hewitt

The Can't Hardly Wait actress showed off her drastic hair change, debuting dark red hair and a blunt bob haircut.

Jennifer Lopez

The Second Act star unveiled bright blonde highlights in a new selfie.

Kim Kardashian

The Kardashians star showed off her new bob hairstyle in a recent SKIMS video campaign.

Keke Palmer

The Hustlers star debuted a voluminous long bob and curtain bangs on Aug. 12.

Zendaya

Rachel Green, is that you? The Euphoria star appeared to take inspiration from Jennifer Aniston's Friends character with this layered look.

Tom Schwartz

The Vanderpump Rules star debuted a platinum blond dye job in August 2023.

photos
View More Photos From Stars' Epic Hair Transformations
Sign up for E! Insider! Unlock exclusive content, custom alerts & more!